Feedback is often perceived as criticism. It matters how we speak to each other and more importantly, how we speak to ourselves. For most of us, the term criticism implies a negative belief in some feature of our character, skills, or performance. This booklet contains a tool chest of tips for using feedback and criticism to foster growth that will bring about a desired and positive change in behavior. It is designed to give you a practical road map to the key elements of giving and receiving constructive feedback that will motivate employees, increase productivity and eliminate inefficient use of time.